Web usability: Continued.

Home Page:

• Your home page must include a brief idea about what the site is about why and how accessing the website will be helpful to you.
• Have a tagline that briefly describes your motive behind the website.

• tagline should be brief and must not contain any goals and procedures.
• Home page should answer the "where to begin with ?" question of the user.

Change when the market changes:

• Adapt according to the market, be up to date and figure what users prefer their favourite sites to look like.